Orange Ambition Design

Helping Business Owners With Website Marketing, Social Media and SEO Needs. We’ll be your favorite WordPress Specialists.


In the Way That Works for You

What is SEO and why is it important?

SEO stands for “Search Engine Optimization” and it’s important because if you have favorable SEO on your website, it’s likely to rank higher by search engines such as Google or Bing.  Your objective as a business owner is to be found, liked and visited on the web.  It’s difficult to be found if the search engines place you on the fourth page of search results.

There are many factors which impact SEO on a website. created a marvellous table (Fig. 1.) to help understand the factors involved in search engine ranking below.  Focusing on 6-7 of the factors which carry the most weight in ranking on search engines will improve your odds of climbing the list and being found on the first page of results.

 This list is full of things that you, as the writer can control.

  • CONTENT— Content is key!  It may be a machine which is looking over your site and judging, but those judges have become smart!  They have come to understand the difference between “stuffing” keywords into a webpage and material containing good quality content.  This includes your images too!  Remember those machines can’t see your photos, so it’s important to enter the information in the ALT sections when you’re adding images to your posts.  This is one of the most often overlooked habits of beginning bloggers.
  • TITLES–Does your title contain the keywords you listed in your SEO section of the post?  This tells those crawlers how relevant  your information is in relation to your content.  The search engine always wants to bring up the most relevant information for the searcher.  The title and the content must make sense together in order to improve ranking.
  • RESEARCH–Take the time to research the keywords which make the most sense for your article or post and are relevant to your website.  It wouldn’t make much sense for you to write an article about how to bake bread if your keywords are real estate, homes and rentals.  You could write about making bread; it just wouldn’t help your case with the SEO crawlers.  That article may not directly help your SEO ranking, but it could help with another factor shown on the table below–your social reputation.  You may be viewed as more personable and “human”; because of this, people may be more inclined to share your article with friends through social media channels, which can help influence your ranking in search engines.  That’s a different topic though!
  • LINKS–Outbound links, if they are relevant, informative and take your reader somewhere useful and interesting can help improve your ranking.  It feels kind of counterintuitive to direct people away from your site, but when it comes to SEO, links to high quality, well trusted sites can boost your credibility too.  Keep them honest; don’t try to trick the crawlers.  Make your links worthy of being on your page.  They should be there to help readers find additionally interesting things.

This is a good start for those who are just beginning their foray into the world of SEO.

SearchEngineLand Periodic Table of SEO 2013 large


Orange Ambition

can help you with SEO. We can help you find suitable plugins for your WordPress site or just take a look at where you can focus to improve your SEO. Give us a call today!

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What They’re Saying

Customer Testimonials

Sherry is very capable, diligent and a bundle of information. I have and will continue to refer her to others. 

Phil H

Owner, Advantage Home Health Solutions

Anytime I have required assistance with my website Sherry has always been able to make the changes or provide me with advice that is very helpful.
David P

Author, Self-Publisher

When I was first introduced to Sherry at Orange Ambition, I was frustrated, disillusioned and stuck. My previous experiences with others designers left me feeling helpless and totally reliant on them, their ideas and their schedule. Sherry, was a like a breath of fresh air in my world. Working with her given me back my inspiration, creativity and vision. I feel empowered again. Another huge bonus, is that she is making suggestion that save me money. I highly recommend giving Orange Ambition Web Design for all your web design needs. Thank you, Sherry, I love working with you!

Carolynne M.

Owner, Living Life In Joy

Its been 5 months since I last posted a Review and I just have to post another one because in those 5 months Sherry has been able to mentor and teach me how to get our Ranking up to Number 1 with SEO on Google… Tonight when I went on google and searched in the Red Deer Area we were officially in Number 1 Spot on the Map. Her advice has helped us tremendously!! If you haven’t called Sherry yet WHY NOT?! She’s amazing and has helped us save so much money, while getting the most out of our Website!! Thank You Orange Ambition !!

Kayla C

Owner, West Country Pump & Filtration

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We have plans and packages to suit every size business and needs. And with billing by the minute, you’ll only pay for what you use and use every minute you pay for. We’re not lawyers, so we don’t charge like them. Prcing starts at $98/hour. Discounts available on package pricing.

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