This was an interesting project. The client didn’t want to have to manage a membership site, yet wanted to encourage sign-ups to her email list. Our solution was to partially hide content from those who were not yet subscribers. Instead of the remaining content, those users were shown a teaser and an optin form. Once they signed up and confirmed their email, they were always shown the full content of the partially hidden articles.
This business owner also wanted to be able to host coaching sessions (one to one) as well as group events, primarily using Zoom. We set up a booking plugin and connected it to synchronize with her Zoom account as well as her Google Calendar so she could keep on top of events. The booking plugin posed several styling challenges so we used some CSS to style it more suitably for her target audience needs.